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IsaDora Launches in US via Walgreens.com

Leading European color brand.

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By: Christine Esposito

Editor-in-Chief

International cosmetics brand IsaDora, part of Invima AB, is launching in the US via Walgreens.com. Launched in 1983 in Sweden by its Malmö-based parent company, Invima AB, IsaDora is one of the fastest growing international cosmetics brands, a leading indie brand in Europe and the number one make up brand in Sweden. It can be found in 6,000 department stores, perfumeries and pharmacies in more than 40 countries.   “We are entering the U.S market with excitement and optimism,” ...

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